PDF BookThe People Car A Global History of the Volkswagen Beetle

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[Download Ebook.vGdy] The People Car A Global History of the Volkswagen Beetle

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At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters-executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers-who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization. The Peoples Car: A Global History of the Volkswagen ... Times Higher Education (THE ... The Peoples Car: A Global History of the Volkswagen Beetle by ... A Global History of the Volkswagen Beetle. By Bernhard Rieger The Peoples Car: A Global History of the Volkswagen Beetle The People's Car A Global History ... that automobilethe Volkswagen Beetle ... and everyday driverswho made the Beetle into a global icon. The Beetles ... The Peoples Car: A Global History of the Volkswagen ... Rieger tells the story of the Volkswagen Beetle ... The Peoples Car: A Global History of the Volkswagen Beetle. by Bernhard Rieger Reviewed by Andrew Moravcsik. The People's Car: A Global History of the Volkswagen Beetle ... A Global History of the Volkswagen Beetle ... The People's Car: A Global History of the Volkswagen Beetle is a thorough and compelling new chronicle of the ... The People's Car: A Global History of the Volkswagen Beetle ... A Global History of the Volkswagen Beetle at Walmart ... "The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi ... The People's Car: A Global History of the Volkswagen Beetle The Hardcover of the The People's Car: A Global History of the Volkswagen Beetle by ... A Global History of the Volkswagen Beetle is a thorough and compelling new ... The People's Car: A Global History of the Volkswagen Beetle Start by marking The People's Car: A Global History of the Volkswagen ... The People's Car: A Global History of ... the Volkswagen Beetle became a global ... The People's Car: A Global History of the Volkswagen Beetle ... A Global History of the Volkswagen Beetle at . Read honest and unbiased product reviews ... The People's Car: A Global History of the Volkswagen ... The People's Car: A Global History of the Volkswagen Beetle The Peoples Car A Global History of the Volkswagen Beetle. ... by Ferdinand Porsche became an exceptional global commodity on a ... The Peoples Car: ... 'The People's Car: A Global History of the Volkswagen Beetle' An excerpt from The Peoples Car: A Global History of the ... Excerpt The Peoples Car: ... aura to the Volkswagen casting the car as an object ...
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